Category Archives: Chrysler

The Admirable Passage Of Time: The 2006 Chrysler 300

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The Admirable Passage Of Time: The 2006 Chrysler 300

Word Count:
647

Summary:
The development of the Chrysler 300 began after the merger of Daimler with Chrysler on May 8, 1998. The emergence of a jointly commissioned Chrysler 300 was inspired by the Le Mans winning car from 1955 that shared the same name. The 2007 Chrysler 300 shares many components with the more expensive Mercedes Benz E-Class while stylistically resembling the Bentley Continental coupe – with its round headlights, full grill, and a boxy cut.

Keywords:
new chrysler, chrysler 300, chrysler 300 quote, new car, new car quote, new cars, quote new cars, chrysler, chrylser new 300

Article Body:
In 1955, when the Chrysler 300 was first introduced to the American public, the nation’s population was 151,684,000, the average annual salary was $2,992, and the cost for a loaf of bread was $0.14. Times sure have changed. DaimlerChrysler has built the 2006 Chrysler 300 to meet the challenge of a modern America. The new car, which was launched in 2005 – has a bold new look, sumptuous leather interior, refined handling, four choices for engines, and shares many components including the chassis with the Mercedes-Benz E Class. But the MSRP of $23,525 to $39,920 suggests the company has kept pace with the vision of the Company founder Walter P. Chrysler to build mid-size cars that were technologically advanced and priced adequately to meet the needs of the American people.

On May 8, 1998 when Daimler-Benz merged with Chrysler, resulted in the co-development of the company’s new car, the Chrysler 300. The car features engineering from both companies. Its large headlights, full front grill, and a boxy cut complements its bodacious exterior making the car resemble the more expensive Bentley Continental coupe. Step inside the cabin and you’ll be surprised with the amount of space. The full size cabin is comfortable, as legibly put together. Look around, and you’ll see large, clear dials that have a retro appeal, yet are easy to read. Turn on the engine and listen to the Hemi® growl, engage the gear, and the 2006 Chrysler 300 is ready to rock.

At the heart of the 2006 Chrysler 300 is the re-engineered Hemi® engine that gained infamy by winning Le Mans in the original 1955 Chrysler 300. For 2006, the Chrysler 300 gives you choice of the 2.7 -liter V6 engine tweaked with 200 horsepower, the 3.5-liter 250 horsepower; the 5.7-liter V8 Hemi® with 340 horsepower, and the top of the range SRT-8 with 6.1-liter Hemi® with 425 horsepower (torque of 420 feet/pound at 6,000 rpm) that can go from 0 – 60 mph in the low 5 seconds. Fuel efficiency ranges from 21 mpg city, to 28 mpg in the highway but also depends on how you drive.

The handling of the 2006 Chrysler 300 mimics that of the Mercedes Benz E-Class. The rear wheel drive car shares the same suspension with the Mercedes E-Class, and the 50:50 weight distribution helps deliver a smooth, supple ride with enhanced cornering capabilities. The 120-inch wheelbase provides greater stability. Moreover, there are subtle differences depending on which trim you choose. For example, the ride in the Touring trim is supple and controlled, while the 300C with the more powerful Hemi® is stiff. But the more you drive it, the more familiar you’ll get with its agile feel and responsive handling.

Safety is also a vital component of the design in all DaimlerChrysler automobiles. The 2006 Chrysler 300 has attained the five star front-impact crash test rating (the highest government safety standard for evaluating vehicle management of crash energy). All 300 models use steel Unibody™ safety cage construction and standard multi-stage airbags with Occupant Classification System® that evaluates forces to determine which bags should be inflated, when and how fully. Front and rear side-curtain airbags are available as options, and we strongly urge you to get these to complement the vehicle’s otherwise exceptional safety reputation.

On January 5, 1924, the same year Lee Iacocca was born, the first Chrysler car model was launched. It was called the Chrysler Six; it was a statement that enshrined Walter P. Chrysler’s philosophy of beating Henry Ford at the automotive game by building technologically advanced cars. For its time, the Chrysler Six was way ahead of the curve offering the industry’s first high-compression engine with aluminum pistons, detachable cylinder heads, vacuum fuel feed and uniquely expressive design. The Chrysler Six served as inspiration for the original 1955 Chrysler 300, which in-turn inspired the current Chrysler 300. What would make these cars better would be the availability of a Hybrid engine, and word has it DaimlerChrysler, BMW, and Ford and jointly developing one which should be ready for the market in 2009. The passage of time is glorious indeed.

Jeep And Chrysler Doing Well Across The Pond

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Jeep And Chrysler Doing Well Across The Pond

Word Count:
403

Summary:
Chrysler may be feeling some pain in the USA, but overseas they are realizing some excellent results. According to a Chrysler spokesperson, international sales are up 14 percent through August of 2006 with 15 straight months of month-to-month increases. The news is even better in Western Europe. Chrysler reported an increase of 35.6% in August 2006 compared with the performance from a year ago, and a sales increase of 15.5% for the year-to-date through August 2006. Accordin…

Keywords:
jeep,chrysler,wrangler,grand cherokee,jeep parts,jeep accessories

Article Body:
Chrysler may be feeling some pain in the USA, but overseas they are realizing some excellent results. According to a Chrysler spokesperson, international sales are up 14 percent through August of 2006 with 15 straight months of month-to-month increases. The news is even better in Western Europe. Chrysler reported an increase of 35.6% in August 2006 compared with the performance from a year ago, and a sales increase of 15.5% for the year-to-date through August 2006. According to JATO Dynamics, a market information company, Jeep sales were up 25% in Europe through August compared to 2005, much of the increase due to the excellent performances of the new Grand Cherokee and Commander. These impressive sales results have made Chrysler the second fastest growing automotive group in Europe, second only to Fiat, and Chrysler predicts that international sales will account for 9% of total sales by 2007.

Looking at the sales numbers it’s easy to see why the folks at Chrysler were excited about the unveiling of their production version of the two-door Jeep Wrangler and four-door Jeep Wrangler Unlimited for the first time in Europe at the recently held Paris Motor Show. The Paris Motor Show is a major event that is held every two years. It is a trend-setting showcase for the automotive industry around the world and it attracts participants from all corners of the globe. The newly demo’ed Wrangler and Wrangler Unlimited models are powered by a new 2.8 liter diesel engine and feature a broad array of new off-road features. They will hit European dealer showrooms around April of 2006, and Chrysler feels they’ll be a big hit. Why shouldn’t we believe them? They seem to have an excellent grasp on the European market at the moment.

It is good that Chrysler, an American car manufacturer, and Jeep are making themselves known around the world and realizing some excellent results. Now if only we could get our hands on those diesel powered Wranglers here in the good ole’ USA. Then we all might be happy!

Speaking of happy, we have everything you need for your Jeep Wrangler and Grand Cherokee at XtremeTerrain.com. Quality aftermarket parts like Interior and exterior accessories, suspension and performance parts, restoration and body parts, travel accessories, and much more can be found at our online store. Just go to http://www.xtremeterrain.com Find automotive equipment and accessories for any Jeep make or model and get our always low prices on anything you need.

DaimlerChrysler: Merger or Acquisition?

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DaimlerChrysler: Merger or Acquisition?

Word Count:
724

Summary:
One of the largest mergers in history nearly imploded soon after the agreement was signed. Daimler-Benz and Chrysler was touted as a “merger of equals” by some, while others insisted that it was nothing more than an outright acquisition of Chrysler by the German automaker. It certainly hasn’t always been a pretty relationship, but things have definitely improved seven years into the marriage.

Keywords:
Mercedes Benz parts, DaimlerChrysler, Plymouth, Dodge, Chrysler, Jeep, MOPAR, car parts, Germany

Article Body:
In 1998 Daimler-Benz and the Chrysler Corporation tied the knot. The newly created DaimlerChrysler [DCX] conglomerate was touted in the business world as a merger of equals with both companies retaining their unique and distinct identities. Soon after the merger the honeymoon period abruptly ended and the rancor began. Diametrically opposite management and cultural differences contributed to deep divisions which nearly scuttled the new relationship. Today, things are much different than they were in 1998; however it remains to be seen whether the long term partnership between the German and American automakers will outlast the deep, mutual distrust that prevailed for so many years.

A changing global automobile market during the final decade of the 20th century signaled the end of small, independent automakers. Although fairly large in size, the Chrysler Corporation, which nearly vanished in the early 1980s, was once again nearing a crisis point: a rapidly changing market meant that large amounts of cash would be needed to keep their product line up to date as well as to take their product to emerging and lucrative new markets. Unlike in the early 1980s when the US federal government stepped in with much needed cash, no government suitor was expected this time around. For Chrysler, the long term strategy strongly suggested that the automaker would have to be acquired in order to survive. In stepped Daimler-Benz.

At first, the merger was hailed as the deal of the century. The combined automakers, roughly the same size, quickly became the fifth largest automaker in the world. Combining German engineering – Mercedes being the principle business – and North American marketing – the Jeep line and the Chrysler minivans being the biggest draw – many envisioned that the new company would quickly capture a bigger slice of the global market. Unfortunately, the dream was nearly scuttled and for the following reasons:

An American president of the Chrysler Group, Jim Holden, was replaced by a German appointee, Dieter Zetsche. This change occurred as Chrysler was experiencing difficulty in the marketplace; additional senior American personnel had also left and were replaced by German executives too. Some felt that the Germans were imposing their will on the Americans.

Billionaire shareholder Kirk Kerkorian who owned 36 million shares of Chrysler before the merger and now held significant number of shares of DCX stock, filed suit in 2000 alleging that certain Daimler-Benz officials has committed “fraud and deceit” in orchestrating the merger.

Adding fuel to the fire was the closing out of the Plymouth brand. Already suspicious of German intentions and knowing full well that the “merger of equals” was, in fact, an acquisition of Chrysler by Daimler-Benz, the ending of the Plymouth brand escalated fears that the Chrysler Group would fade into the background.

Fortunately, time has eased some of the friction and the Chrysler Group [defined as the part of DaimlerChrysler that was at one time the Chrysler Corporation] has benefited from the merger in several ways, including:

New Mercedes inspired products. The Chrysler Crossfire was the first of several new Mercedes inspired products to find their way into the Chrysler Group. Made in Germany, the Crossfire is essentially a rebadged Mercedes roadster, a model that the top of the line Chrysler division never had.

Strengthening of the Dodge name. Already a decent performer, the Dodge division has received several Mercedes M class inspired models including the Magnum and the Charger. The Viper has been redone, the Ram trucks updated, and the Neon is in the process of being replaced. Dodge market share is increasing even in the face of strong foreign competition.

Fresh blood for Jeep. An all new 7 passenger Commander has hit the streets and additional products are being planned.

Likely, Mercedes would have survived without a merger, while Chrysler would not have. Overcoming strong cultural differences – German authoritarian vs. American creativity – has kept the company afloat. Some are crediting Zetsche’s understanding of the American company and culture with easing tensions, thus allowing the companies to benefit from what they have in common versus their differences.

Certainly, the rancor that existed just a few years ago seems to have eased. For DCX to survive and grow a mutual trust and respect of German and American cultural differences and business practices is necessary. Without both, renewed hostilities will surface and potentially scuttle what is still perceived by many as to be a fragile business relationship.

Chrysler Wooing Jeep Clients With Off-road Experience Tests

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Chrysler Wooing Jeep Clients With Off-road Experience Tests

Word Count:
464

Summary:
It might be a long way from the outback or actual off road driving but Chrysler is becoming very innovative in its marketing efforts to allow potential clients to experience the Jeep’s trail rated difference!

In early October at the South Florida International Auto Show, Chrysler set up what they called “Camp Jeep”. To those less term enriched, Jeep made a driving exhibit to give test drivers the real-life experience of driving a Jeep off road. This was no minor feat for …

Keywords:
jeep,wrangler,grand cherokee,chrysler,jeeps

Article Body:
It might be a long way from the outback or actual off road driving but Chrysler is becoming very innovative in its marketing efforts to allow potential clients to experience the Jeep’s trail rated difference!

In early October at the South Florida International Auto Show, Chrysler set up what they called “Camp Jeep”. To those less term enriched, Jeep made a driving exhibit to give test drivers the real-life experience of driving a Jeep off road. This was no minor feat for Jeep. To build their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend almost six days developing the obstacle course. The trail featured a water obstacle and an 18-foot “hill” as well as other driving challenges. All to show potential clients just what a Jeep can do out on the trails.

If this wasn’t enough, Chrysler is going it one better at their upcoming “Full Throttle Test Drive Event” at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on three different specialty courses, one of which will be a 4×4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chrysler’s Jeep Wrangler, Grand Cherokee and Commander on the course.

This event will run from 9 a.m. to 5 p.m. each day and is free. Food and drinks will be available. People interested in attending are being encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting http://www.ridedrivewin.com/pr. Pre-registration is not required to attend. You do need to be 18 years or older with a valid driver’s license to participate in the vehicle driving tests.

Is it worth the expense to construct these man-made obstacle courses? Chrysler must think so and some marketing studies would seem to indicate that it is as well. According to market research, 40% of the people that attend these types of auto shows will buy a vehicle within a year of the event.

We applaud Chrysler for their innovative way to demonstrate their vehicles’ performance and to give people a chance to see for themselves what they feel like out on the trails. We look for more marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.

At XtremeTerrain.com we have everything you need for your Jeep Wrangler, Grand Cherokee, and any other Jeep make or model: Interior and exterior accessories, suspension and performance parts, restoration and body parts, travel accessories, and much more. Quality aftermarket parts can be purchased easily at our online shop at our always low prices. Just go to http://www.xtremeterrain.com